Full Event Pass

$495.00

Pass includes access to -

  • Trade Show Floor

  • General Sessions

  • Lunch on Monday & Tuesday

  • Welcome Reception on Monday Night

  • All Breakout Sessions

  • Awards Dinner on Tuesday Night

Conference Pass

$395.00

Pass includes access to -

  • Trade Show Floor

  • General Sessions

  • Lunch on Monday & Tuesday

  • Welcome Reception on Monday Night

  • All Breakout Sessions

License to Steal Program

$300.00

Pass includes access to -

  • License to Steal Program

  • Trade Show Floor

  • Lunch on Monday & Tuesday

  • Welcome Reception on Monday Night

Additional Tickets

Awards Dinner

$100.00

Bowling Tournament

TBA

SCHEDULE

SUNDAY, FEBRUARY 10

Exhibitor Move In - 11 AM to 5 PM
Conference Sessions - 1 PM to 5 PM

MONDAY, FEBRUARY 11

Keynote Speaker - 9 AM to 10 AM
License to Steal Program - 10 AM to 5 PM
Trade Show Floor Grand Opening - 10 AM to 11:00 AM
Breakout Sessions - 11:00 AM to 11:45 AM
Lunch on Trade Show Floor - 12 PM to 1 PM
Breakout Sessions - 1 PM to 4 PM
Welcome Reception on Trade Show Floor - 4 PM to 6 PM
Bowling Tournament - 6:30 PM to 9:00 PM

TUESDAY, FEBRUARY 12

General Session - 9 AM to 10 AM
Trade Show Floor Opens - 9 AM
License to Steal Program - 9:30 AM to 5 PM
Breakout Sessions - 10:30 AM to 12 PM
Lunch on Trade Show Floor - 12 PM to 1 PM
Breakout Sessions - 1 PM to 4 PM
Trade Show Floor Closes - 5 PM
Awards Ceremony - 6 PM
Dinner - 7 PM
Music & Dancing - 8 PM to 11 PM

WEDNESDAY, FEBRUARY 13

General Session - 10 AM to 11 AM
Trade Show Move Out - 10 AM to 3 PM
Breakout Sessions - 11 AM to 5 PM


LICENSE TO STEAL PROGRAM

MONDAY

Keynote Sessions: Finding & Building Relationships with a Professional Agency and How to Navigate the New World of Social Media

Two presentations focusing on finding and building relationships with a professional agency and on how to navigate the new world of social media without abandoning traditional public relations.

Keynote: Mike Wangbickler, Balzac Communications and Marketing

Session: Branding your Winery, Create a Great Foundation

Speaker: Rebecca Ritz – Owner, Bauerhaus Design

Session: Collaborative Efforts Among & Within the Craft Beverage Industry

Speaker: Karel Bush – Executive Director, Michigan Craft Beverage Council

Session: Finding Federal Dollars to Supplement your Winery Finances

Speaker:  Cynthia Bohn – Owner, Equus Run Vineyards

Session: Using Email Marketing to Build your Business

Speaker:  Kimberly Beer – President, Midnight Marketing

Session: The Revolution is Coming: Voice Recognition Marketing

Marketing using Alexa ‘skills’

Speaker: Donniella Winchell – Executive Director, Ohio Wine Producers Association

Session: Increasing Black Ink in your Tasting Rooms

Speaker: Donniella Winchell – Executive Director, Ohio Wine Producers Association

TUESDAY

Video Presentation: Finding your Unique Selling Proposition

Presenter: Roger Brooks – CEO, Destination Development International

Session: Doing Good to Do Good

Working with not for profits, with a focus on food banks to both offer assistance to a charity and address their needs as you build good will for your organization.

Speaker: TBA

Workshop: Planning for Succession

A worksheet to help you plan to pass on your winery to family members or partners

Speaker: TBA

Session: Selling your Winery

What it will take to negotiate then complete a successful sale

Speaker: TBA

Session: Crisis Management

Planning ahead — BEFORE a disaster strikes

Speaker: TBA

Roundtable Discussion: Bring New Life to Tired Programming including Trails, Wine and Food Pairings and Festivals

Moderator: TBA

Roundtable Discussion: More Do Good to Do Good

Moderator: TBA

Roundtable Discussion: Great Low and No Cost Marketing Tips

Moderator: TBA


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